The purpose of this article is to provide an understanding of how internet marketing is being used today and how you can see through the bad stuff when you see it.
Last year there were countless amounts of products released and this year, in January alone, countless more. They’re introduced using “blind” sales letters that promise the reader they can merely “click their mouse” and hundreds, if not thousands, of dollars will come their way. These letters, however, always fail to tell you “what you are purchasing”!
Although these scams have been going on for a long while, they have only become prevalent since the beginning of the big recession. Millions, all over the world, are caught in losing their employment, foreclosures on their homes, not being able to meet car payments and a hosts of other unpaid bills. In essence, loads of people find themselves in desperate need of extra cash. Cash that was part of their salaries before the recession. More and more, these people are now looking to the internet for salvation. However, most are new to internet marketing and desperate to learn the in’s and out’s. To acquire the information and tools to succeed. In contrast, it’s not only the “newbies” who get taken in. Many a seasoned marketer has been known to get stung by these scams as well. Why? Simply because the buyers of their merchandise believe the promises in a search for HOPE!
Here’s How These Scammers Operate:
Firstly, understand, these merchants cater to the negative emotions of their prey. Things like desperation and frustration! Their sales pitches are geared to offering the dream of a way out of personal depression and a relief from daily financial grief. They launch product after product (with little time between these launches) since none of their efforts are continuing or sustainable. They offer no personal instruction or seminars since they are too busy with the next product launch. Why is a singular launch effort not sustainable to them? Simply because their product (or system they sell) WILL NOT WORK!
The main effort of these merchants is to find out what you will fall for (buy) and then mastermind a sales process to get you on board. After their master plan is formulated, only then do they attempt to create a product to meet their own sales hype. It’s generally just some cleverly thought out piece of “junk” merchandise developed at little cost. In essence, a product designed to meet their already configured marketing plan with the view of “ripping you off”!
The “product” only has to be good-enough to avoid an avalanche of people demanding refunds. The fact is…they count on the proven fact that most buyers never attempt to use the product. To them, the hype and sales pitch come first with the actual product remaining secondary. They’re selling you a “pipe-dream”!
The product you actually purchase is a “teaser”. It’s designed to just get you started with the concepts, but insures you are unable to apply them. That is, unless you give-in and purchase their “up-sell” product(s). Oh yes, the original product is generally moderately priced…get the hooks in. You know, $27 to $47 or so, affordable to most. Then, of course, comes the up-sell. The original product is designed and priced to suck as many people as possible into this “up-sell”; “The Better Version”, “Comes With…”, “The Diamond Membership Gives You…”; but your original offer was the “Bees-Knees”, wasn’t it?
Yes, that’s the proverbial OTO (one Time Offer)…see my last post.
What You Need To Succeed Online:
In order to make money online you need two basic things: (1) a website and (2) traffic to your website. While it is possible to automate (get things to happen without your personal attention), I have not found to date ANY product able of combining both of these elements into a single “hands off” approach. In essence, no matter what someone might tell you, you are going to have to work at one of these elements. If not personally, then you need either partners or staff to help.
Oh yes, you can purchase a “ready-made” website. There is available traffic building software that will automatically assist in building you traffic. However, they are almost never capable of delivering 100% of what you will require to be successful at internet marketing. You are still going to have to put in some effort and do some work. On the other hand, if a program offers to take care of one of these elements, it can’t be all bad. After all, while you may have to do some work, some of it will be completed by the program. You should know, there are some very good programs available that can assist you (cutting down the required time and effort you may have to put in – or at a minimum, making your tasks quite a bit easier). The reality is: there is no singular program, piece of software, or other “magic wand” available today that can or will accomplish both!
Simply put…Botton Line:
Beware of anyone who purports “Everything Is Automated”, “It Will Work With The Simple Click Of A Mouse”! That system DOES NOT EXIST and should it, IT DOES NOT WORK!
How can you tell and weed-out these scam operations?
Read the sales copy – generally it is completely blind. It never tells you what the product really is (what you are buying). It will probably tell you everything the product is not. It will most likely let you know all the thing you don’t have to do personally without mentioning all the things you must do personally. It’s a piece of software, but miraculously, there are only “XX” copies available. (Note: Ever made a CD? You are copying the program from your hard drive [or other media] to your CD/DVD drive on your computer. Most copy software asks, when it completes the copy, “do you want to make another copy”. So, where is the scarcity in the availability of the program on offer?)
Another telltale pointer to a scammer is to see the same marketer launching product after product, month after month. Imagine the time, not to mention expense, involved in creating a product, testing it, developing a sales campaign, etc. If product number one worked, why would a marketer have to do this. They would live very happily, for a while at least, on the back of their successful product: number one. Hey, there’s money in sales seminars (teaching people how to use their product in all the varying market niches), setting up affiliate programs allowing others to sell to the millions of people they can’t reach. So, why another product launch?
Another sign is available if a marketer offers income proof. Line after line or screen after screen of his clickbank or paypal account. Ask yourself this: “When is the last time Donald Trump or any other real millionaire offered you a look at their income statement?” Or better yet: “When is the last time your boss offered you a look at their paycheck?” It just isn’t done! Income is private for most of us. So, what’s this tactic all about (and mind you I’m not saying those earnings are all made up)? The tactic is playing on your frustration. If I can do it…you can too! Some will even say: “I’ll show you how”! So, your circumstances are identical, your education is the same, your internet knowledge is comparable, etc…right?
So what should you look for?
The sales copy should inform you as to exactly what you are buying. What do you get for your money? It should specify and give details of the various components you will receive and give detailed explanations of what each is, as well as, what it is for. It should tell you what you don’t have to do, but it should also explain what you DO have to do.
Here’s a golden rule: ““If the sales copy doesn’t identify exactly what you are buying – run away fast!”
I’ll Just Stop Buying From The Internet!
Now, that’s the other side of stupid! You will need the knowledge (gotten from the information in reputable eBooks), tools (many of which can only be purchased over the internet), experience (accumulated from seminars or webinars) and many other assets to be successful as an internet marketer. I’m not saying you should stop buying from the internet. I’m simple making you aware that many of the internet marketers around today, in this new generation, are nothing more than scam artists out to get your dollars in their pockets. They do not care if you can or can’t afford it. They offer no assistance, empathy or compassion. This article should provide you some enlightenment in weeding out their offers. The best way to teach them a lesson is to: “Stop Buying Their Stuff”!
OK! That’s it! It’s getting late and I have rattled on enough. All without mentioning selling you anything! Don’t worry, that’s not what this blog is about! But, you can do us a favour. Please post your comments below. We do want to know what you think!
The first actual review of a “Free Software” product will be out later this week. So, come back often and don’t be afraid to leave your comments!